Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

San Francisco – Feb. 21, 2019 – Demandbase, the leader in Account-Based Marketing (ABM) today announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, is published by Wiley and provides a practical guide on how to identify accounts, how to execute campaigns across the funnel and across channels, how to engage your sales team, how to measure results and how to sell ABM across your organization.

“As pioneers of the ABM technology category, we have helped educate thousands of B2B marketers on ABM best practices. In that time, we have also become expert practitioners ourselves,” said Chris Golec, CEO of Demandbase. “This book compiles all of our ABM expertise for companies big and small, and provides a comprehensive guide for marketers at every stage of their ABM journey.”

During the past few years, the ABM market has shifted from being dominated by skeptics who wanted to understand what ABM is and why they should adopt it. Now, most marketers get the “what” and the “why,” and want to understand how to execute a high-performing ABM strategy.

The book is currently available for preorder and will be released on March 19, 2019.

The ABM Innovation Summit is the premiere conference on ABM, bringing together more than 1,000 B2B marketers and industry experts. The conference will feature keynote presentations from comedian and magician, Justin Willman, star of Netflix’s Magic For Humans with Justin Willman, Mark Bowden, expert in body language who has trained CEOs and prime ministers, and Malcolm Frank, Executive Vice President of Cognizant and noted expert in artificial intelligence. Other speakers include marketing thought leaders from Salesforce, DocuSign, Drift, Inverta, Jellyvision, JLL, Medtronic, PathFactory, People.ai, PFL, Thoughtspot, Sonatype and Uberflip.

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.

Media Contact
Margo Mendez-Penate
mmendezpenate@demandbase.com
415.228.3758