Billie Jean King and Aasif Mandvi to Headline Demandbase’s 2018 ABM Innovation Summit

San Francisco – January 16, 2018 – Demandbase, the leader in Account-Based Marketing (ABM), today announced that sports icon and social justice pioneer, Billie Jean King, and actor, writer and producer, Aasif Mandvi, will be headlining its fifth annual ABM Innovation Summit,  taking place April 11-12, 2018 at Pier 27 in San Francisco. The ABM Innovation Summit is the premiere conference for B2B marketers looking to learn the “how” of ABM from real marketers who are practicing it every day. The conference will bring together more than 1,000 B2B marketers and industry influencers for two days of educational sessions, inspiring keynotes, ABM certification courses and networking opportunities.

“The ABM category has exploded the last few years transforming B2B marketing,” said Chris Golec, CEO of Demandbase. “Challenging the status quo and getting real-world results are key themes of our conference. We’re excited to have the legendary Billie Jean King, and the comedic storyteller, Aasif Mandvi headline our conference to share their inspiring experiences, along with presentations by more than 20 real-life ABM thought leaders and practitioners.”

Named one of the “100 Most Important Americans of the 20th Century” by LIFE magazine and a 2009 recipient of the Presidential Medal of Freedom, Billie Jean King is one of the greatest female tennis players of all time and a long-time champion for social justice and equality. In 1973, King produced one of the greatest moments in sports history when she defeated Bobby Riggs in the famous match dubbed “The Battle of the Sexes.” It still remains one of the most viewed sports events of all time, and the story is now a major motion picture. King is the founder of the Billie Jean King Leadership Initiative, the Women’s Sports Foundation and the Women’s Tennis Association.

Aasif Mandvi is a Peabody award-winning actor, writer, creator, comedian, author and producer. He is a former correspondent for Emmy-winning “The Daily Show with Jon Stewart” and author of No Man’s Land. Mandvi’s film credits include Drunk Parents, Mother’s Day, Million Dollar Arm, The Internship, Movie 43, The Dictator, Dark Horse, Ruby Sparks, Gods Behaving Badly, Premium Rush, The Last Airbender, The Mystic Masseur, Analyze This, Spider-Man 2, and many others. Mandvi is currently developing a series titled Fatwa for Showtime, which he will create and also star.

The ABM Innovation Summit will also feature industry experts from companies such as LinkedIn, Cloudera, Merkle, Deloitte, Forrester, XL Catlin, Blackline, SAVO Group and ServiceMax by GE.

In addition to the roster of all-star speakers, conference attendees will have the opportunity to become Certified Account-Based Marketing Strategists through Demandbase’s ABM certification program. Demandbase currently offers the “Foundations” and “Advanced” certification courses and will launch the addition of the “Expert” certification at the ABM Innovation Summit. Advanced and Expert certification courses will be offered onsite at the conference, and the Foundations course will be available online. Since launching the ABM Certification program two years ago, more than 1,500 B2B marketers have become certified.

Conference sponsors include Salesforce at the Platinum level and LookBookHQ, Engagio, Bizible, Radius and Uberflip at the Gold level.

About Demandbase
Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. We combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. 

Media Contact
Kristin Hege
PR@demandbase.com
480.540.6496

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